Your STORY is your superpower

Aussies love to spin a yarn - although we have claimed that as a distinct cultural quality, the fact is we've ALL been doing it a very long time.

Audiences are 22 times more likely to remember information presented as a story rather than dry facts... but we have grown accustomed to effortless graphics so that is now our go-to solution when trying to reach everyone... create on Canva, post to Facebook.

So why is nobody sitting at our fire?

Clubs are full of memories and emotions. Storytelling showcases that intangible value better than listing features or amenities.

As an example, functions are one of the biggest targets for growth in clubs - how often do you see a photo of an empty function room, rather than a bunch of festive patrons enjoying the moment? Your clients react positively when they can easily envision their own warm event - a dry sales pitch with a photo of tables and chairs does not cut it.

Highlighting staff and the stories about your locals fosters an emotional bond with your audiences and the figures prove it - more website traffic, better competitive search rankings, stronger social engagement, and a truly compelling in-house TV network are the path to month-on-month growth that drives profit.

So if we claim that storytelling typically yields 30% better conversion, would you adopt it? No, you would not. That's not a criticism, it's simply the reality of a small to medium, sized club. Way too many things to do in the day - it's not feasible to ponder where your next story is coming from and it's very likely that most staff are not cut out for that role.

The process needs to be truly effortless for it to work;
1. point and shoot a casual photo of what your patrons are up to
2. use our free app to automatically write your caption
3. SMS the photo and caption to your dedicated marketing team

We publish it for you to your socials, website and all club TVs.

Now you are moving back to what works - now you have your tribe at the fire.